About
We build the platform. You build the community.
Groundwork is a managed SaaS platform built by Wald Consulting LLC for boutique fitness studios that want professional-grade technology without the DIY headache.
Why we built this
Studios deserve better than off-the-shelf software.
We saw the same story play out over and over: talented studio owners spending their evenings wrestling with scheduling software, payment platforms, email tools, and website builders that were never designed for their world.
They didn't need more tools. They needed a partner who would handle the technology so they could focus on what they're best at — transforming lives through movement.
That's why we built Groundwork. Not as another app to learn, but as a fully managed platform where everything is set up, configured, and maintained by people who understand the business.
What “managed” means
We don't just give you a login.
Managed means we do the work. We configure your platform, set up your schedule, import your data, build your website, and handle ongoing updates. When something needs to change, you tell us and we handle it. No tutorials. No support tickets. Just a team that has your back.
Partnership over transactions
We're not a software vendor. We're your technology partner. Your success is our success.
Reliability you can count on
Your studio depends on your platform. We take that responsibility seriously — with uptime, security, and performance.
Simplicity by design
We believe the best technology gets out of your way. Every feature exists because it solves a real problem.
Built for boutique
We don't build for big box gyms. Every decision we make is for studios with 1–5 locations that value craft over scale.
Who it's for
Built for studios that take their craft seriously.
Groundwork is designed for boutique fitness studios — the independent operators who prioritize quality, community, and the client experience above everything.
- Yoga, pilates, and barre studios
- Cycling and HIIT studios
- Dance and martial arts studios
- Personal training studios
- Wellness and meditation spaces
- Any boutique fitness concept with a schedule and clients
Ready to meet the team?
Book a walkthrough and let's talk about what Groundwork can do for your studio.